Marketing Specialist

MARKETING SPECIALIST (BHMS):

Bowhead seeks a Marketing Specialist IV to join our team in Springfield, VA. The Marketing Specialist IV will ensures consistent, strategic, and high-quality communication across all internal and external channels , connecting with key audiences including government agencies and contracting partners, industry peers, employees, corporate leadership, and UIC shareholders in Alaska. The ideal candidate is a strategic communicator and accomplished marketing professional who combines exceptional writing and editing skills with the ability to manage complex projects, provide executive-level counsel, and deliver both digital and traditional communications that align with UICGS and Bowhead’s corporate identity and values. 

This is a temporary position and can be fully remote.  

Strategic Communications

• Develop and implement integrated communications and marketing strategies that promote UICGS/Bowhead’s mission, capabilities, and achievements across all business sectors.
• Provide high-level communications and marketing counsel to executives, senior managers, and project teams.
• Serve as a trusted advisor to leadership on communication strategy, messaging, and stakeholder engagement.
• Support internal communications initiatives that foster employee engagement, awareness, and alignment across all subsidiaries.
• Lead communications planning and message development for major announcements, organizational initiatives, and strategic priorities.
• Provide media training and coaching for executives and subject-matter experts preparing for interviews, conferences, or public engagements.

Media Relations & Public Affairs

• Build and maintain relationships with trade and industry media, as well as local, state, and national outlets.
• Draft and distribute press releases, statements, and media advisories highlighting contract wins, community impact, and corporate milestones.
• Coordinate interviews and media responses to ensure consistency, accuracy, and professionalism.
• Support corporate communications during crisis situations, ensuring timely and coordinated messaging.
• Promote UICGS/Bowhead’s contributions to federal customers, shareholder communities, and Alaska Native economic development.

Marketing & Brand Management

• Plan, develop, and manage marketing campaigns that highlight UICGS/Bowhead capabilities, contract successes, and workforce excellence.
• Oversee traditional advertising and promotional efforts including print, radio, sponsorships, and trade show collateral.
• Ensure all marketing and communications materials reflect UICGS/Bowhead brand standards, voice, and visual identity.
• Collaborate with designers, writers, and vendors to produce effective marketing content that supports business development and corporate outreach.

Digital Communications

• Manage and grow the organization’s digital presence, including websites, social media channels, and digital advertising.
• Oversee content strategy, writing, editing, and publication of website materials that support customer, partner, and recruitment engagement.
• Plan and execute digital ad campaigns across Facebook, LinkedIn, and Google Ads to promote awareness, thought leadership, and hiring initiatives.
• Monitor analytics, track performance metrics, and use insights to refine content and strategy across digital platforms. 

Content Development & Editorial Oversight

• Research, write, and edit content for internal and external audiences, including newsletters, executive messages, website updates, press releases, articles, and marketing collateral.
• Maintain an editorial calendar that coordinates major communication and marketing activities across the organization.
• Uphold Associated Press (AP) style and company style guidelines to ensure all written materials are clear, accurate, and consistent.
• Review and approve content developed by others to ensure alignment with corporate messaging and brand standards.

Stakeholder & Shareholder Engagement

• Support communications and storytelling that highlight UIC’s shareholder impact, Alaska Native heritage, and contributions to Arctic Slope communities.
• Collaborate with UIC Corporate Communications to align messaging and initiatives across the enterprise.
• Develop content and materials that strengthen relationships with shareholders, employees, and community partners.

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field (Master’s preferred).
• Minimum of eight to ten (8–10) years of progressive experience in marketing and communications, including experience supporting government contracting, professional services, or related industries.
• Proven success developing and executing integrated communication and marketing strategies for diverse audiences.
• Exceptional writing, editing, and storytelling skills, with mastery of AP style and corporate editorial standards.
• Strong experience managing media relations, crafting key messages, and supporting executive communications.
• Demonstrated expertise in both digital and traditional marketing channels.
• Proficiency in analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Insights) and content management systems (e.g., WordPress).
• Ability to balance multiple priorities, meet deadlines, and work effectively across a matrixed organization.

Preferred Skills

• Familiarity with Alaska Native Corporations, their mission, and shareholder relations.
• Experience communicating with federal agencies, contracting officers, and industry partners.
• Strong interpersonal and relationship-building skills across diverse stakeholder groups.
• Experience leading vendor relationships and cross-functional marketing initiatives.
• Understanding of public affairs, community engagement, and corporate social responsibility communications.

Physical Demands:

• Must be able to lift up to 50 pounds
• Must be able to stand and walk for prolonged amounts of time
• Must be able to twist, bend and squat periodically

SECURITY CLEARANCE REQUIREMENTS: There are currently no Security Clearance requirements for this position; however, candidates must be able to successfully pass a background check. Due to the location of this work, US Citizenship is required. Bowhead reserves the right to change this requirement if necessitated by business needs or contractual obligations.

#LI-JR1